success story of ebusiness
Zendor is a joint venture between JD Williams' parent company, N Brown, and GE Capital, which is now generating an extra income for the group by marketing JD Williams' expertise in e-business strategy, marketing and fulfilment services.
Not bad going for a company that only launched its first website in February 1999! Tom Fothergill is e-business director at Eunite, the e-commerce design and development arm of Zendor, and the man who managed JD Williams' early forays in selling online.
"We recognised back then that as a distance shopping player, e-commerce was a logical extension of our business. We recognised the value of being a multi-channel business before it became a trendy term," he says.
The company ran a low-cost trial site until September 1999, based on a Windows NT platform. The next six months saw JD Williams completely revamp the infrastructure behind its website as it looked to create a fully-functional site that could provide new services like live online credit checking, stock availability and targeted marketing.
Fothergill and his team decided to use Java-based technology and used IBM's Web Sphere software to integrate the website with JD Williams' IBM mainframe based back-office systems.
The company had no need of external consultants to help develop its online strategies, which were really just an extension of its own multi-channel business - as Fothergill explains. "Like online retailing, distance shopping is a fine art - it is about having good content and managing information across multi-channels JD Williams already deals with its customers via its direct sales force, stores and its telephone and catalogue services], something we had been doing for 20 years. When we went to see consultants, we were lecturing them and they were taking notes," he says.
Zendor is a joint venture between JD Williams' parent company, N Brown, and GE Capital, which is now generating an extra income for the group by marketing JD Williams' expertise in e-business strategy, marketing and fulfilment services.
Not bad going for a company that only launched its first website in February 1999! Tom Fothergill is e-business director at Eunite, the e-commerce design and development arm of Zendor, and the man who managed JD Williams' early forays in selling online.
"We recognised back then that as a distance shopping player, e-commerce was a logical extension of our business. We recognised the value of being a multi-channel business before it became a trendy term," he says.
The company ran a low-cost trial site until September 1999, based on a Windows NT platform. The next six months saw JD Williams completely revamp the infrastructure behind its website as it looked to create a fully-functional site that could provide new services like live online credit checking, stock availability and targeted marketing.
Fothergill and his team decided to use Java-based technology and used IBM's Web Sphere software to integrate the website with JD Williams' IBM mainframe based back-office systems.
The company had no need of external consultants to help develop its online strategies, which were really just an extension of its own multi-channel business - as Fothergill explains. "Like online retailing, distance shopping is a fine art - it is about having good content and managing information across multi-channels JD Williams already deals with its customers via its direct sales force, stores and its telephone and catalogue services], something we had been doing for 20 years. When we went to see consultants, we were lecturing them and they were taking notes," he says.
refernce
www.computerweekly.com/.../E-business-success-stories-They-do-ex...
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